Download this free e-book on how to approach this trade show season. Whether it’s your first or hundredth trade show, there are plenty of tips to make it a profitable season. Included in the Guide Getting Started How To Design Your Booth Preparing Key Marketing Materials Best Tech Tools to Use Post Trade Show Best …
Trade show marketing may result in your company taking a budget hit, but when you do it right, it can help generate leads, build brand awareness, meet potential partners, and even give you helpful insights about the industry and your competitors. Unfortunately, more often than not, many businesses think that the majority of the work, …
The first quarter of every year is trade show season. This is a time when small businesses are given the opportunity to kick off the new year by demonstrating new products and services, as well as networking with potential partners and clients. Expos are also a great way to do competitor analysis and keep updated …
“It’s not what you know, it’s who you know.” You’ve heard that phrase before and you know it’s the truth. Connections are everything. You just have to have high-quality people looking at your fashion line for it to make it.It’s a complex connection – let me give you some more detail here. Secrets of Connection …
Your idea for an amazing product line is waiting for you. You just need to express it by turning it into a business. Here are 8 secrets of retail success that will inspire you to take action. Secret Number 8: There Are No Bad Ideas Going from idea to tangible product is exciting, invigorating and …
Millennials make up almost one-fourth of the entire U.S. population. However, their sheer number is not the reason they are widely considered to be one of the most talked about generations. If there is one term commonly associated with this cohort, it would probably be “Digital Natives.” A person is considered a digital native if …
Brand Storytelling: The Right Way to Market to Millennials Read More »
Participating in trade shows is not for the faint-hearted entrepreneur especially since it is one of the most challenging strategies in traditional marketing. Most businesses think twice before diving into one, not just because of the amount of work required to pull it off but also due to the financial hit the company budget will …
Syama Meagher- CEO of Scaling Retail Calling all boss babes and lovers of fashion! Brandboom interviewed Syama Meagher, the CEO of Scaling Retail, a former buyer for numerous high end brands and a successful leader in the fashion retail sphere and let’s just say, what we learned from her is worth the read. Who is …
Former Big-Box Fashion Buyer Talks How to be a Retail Success Read More »
There is no denying that the digital revolution is here to stay. Nowadays, if you are not well-versed in connecting with your market online, then you are setting your business up for failure. But does the beginning of digital marketing mean the end of traditional? We say NO. Fashion retailers whose products are tangible and …
The Ultimate Guide to Trade Show Display and Booth Ideas Read More »
Are you gearing up for trade show season? One of the most important things you can do to make sure you are prepared for a trade show is to be prepared to collect customer information and write orders. After all, who has time for handwritten orders and messy notes! Be prepared with your tech. …