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Many BI dashboards only track revenue. A well-built BI dashboard tracks the full sales cycle — orders, invoices, payments, sales rep performance, and buyer engagement.

E-commerce dashboards track revenue and stop there. Wholesale orders move through stages — order placed, invoice created, payment collected — each with its own date and status. Wholesale analytics need to track the entire pipeline, not just the sale.

The collection gap is the difference between what you’ve ordered and what you’ve collected — for example, $100K in orders might only translate into $80K in paid revenue. Tracking the gap over time shows you exactly what to chase.

The dashboard tracks what percentage of orders get invoiced and what percentage of invoices get paid. It also shows which invoices are overdue, how long they’ve been outstanding, and where to follow up next.

Yes. Rep performance is broken down by rep or territory, so you can see who's closing and where to focus.

The buyer map shows a geographic view of your customer base and highlights lapsed buyers vs. active ones, by period — so you know exactly who to follow up with.

Yes. Tell us which data you want to see, and we build it in days, not months.

Yes — you can import historical invoice data and see it in your BI dashboard right away, without waiting for a new selling season.

The dashboard is updated instantly, so you're always looking at current data.