“With Brandboom, we finally had a clean, simple way to present our line—and it worked.”
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 — Violet, Founder of Georgie Paws

What started as a road trip through the Australian outback turned into a mission to clean up the pet industry—one leather collar at a time. At just 13 years old, Violet was horrified by the wall-to-wall plastic she found in pet stores while shopping for her dog George. That frustration became fuel for a bigger idea: Georgie Paws, a sustainable, design-led pet brand committed to ditching plastic and doing things differently.

Together with her mom Annette, Violet began crafting beautiful, handmade leather collars and leads, planning only to sell at weekend markets. But things moved fast. Within four months, they were showcasing their collection at a trade show in Sydney—walking away with 10 new retail partners and an international agent.

Violet wasn’t stopping there. She appeared on Shark Tank Australia at 14, traveled to India to meet her craftspeople, and confirmed her commitment to eco-conscious production using buffalo leather—durable, water-friendly, and religiously neutral.

By 2020, the brand was growing rapidly. Annette came on board full-time, bringing her background in fashion design to help expand the product line to include compostable dog toys—adorable, earth-friendly alternatives to traditional plastic tennis balls that take over 400 years to break down.

“More than half of all tennis balls aren’t used for tennis—and they take centuries to break down. We knew we had to do better.”
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 — Annette, Georgie Paws

Growing Pains: The Struggle to Scale Wholesale

For a purpose-driven brand like Georgie Paws, scaling sustainably wasn’t just a priority—it was non-negotiable. But wholesale growth came with its own set of headaches:

  • Creating catalog presentations manually (often in PowerPoint 😬)
  • No easy way to sell in multiple currencies
  • Disorganized order tracking and inventory (often through excel spreadsheets)
  • High sales commissions and expensive software trials
  • Post-trade show follow-ups that went cold
“We tried everything—apps, spreadsheets, expensive software. Nothing worked well enough. Honestly, it was chaos.”

Even something as basic as catalog creation was overwhelming. “We knew we were losing opportunities because we dreaded making catalogs. It was so stressful we just avoided it,” Annette admits.

As the brand scaled, so did the challenges. That’s when Brandboom stepped in, giving Georgie Paws the tools they needed to go from handmade startup to global pet industry disruptor.

Enter Brandboom: The Wholesale Game-Changer

Georgie Paws needed a tool that could support their ambitious global growth goals in an efficient way.. Brandboom checked all the boxes to streamline all these challenges into one cohesive hassle-free platform. 

🚀 Key Game-Changers for Georgie Paws:

  • They were able to create professional linesheets tailored to major retailers (in their local currency)
  • Seamless Shopify integration to keep new products and inventory count up-to-date.
  • Offer bulk discount at scale.
“With Brandboom, we finalize orders on the spot—no more cancellations after shows.”

Even better? The Georgie Paws team finally had a shared system with accurate, up-to-date info on products, pricing, and order history—something especially crucial for a small team wearing many hats.

The Results: Confidence, Clarity, and a Whole Lot Less Chaos

The transformation in Georgie Paws’ wholesale process has been nothing short of game-changing. With Brandboom, the team gained the tools and structure to scale with confidence—without sacrificing precious time from their mission or creativity.

  • Reduced post-show order cancellations
  • Increased catalog accuracy and efficiency
  • Smooth multi-currency sales and payments
  • More time to focus on what matters: the brand mission

“Working with the account managers at Brandboom has been amazing—they even fix my mistakes! And Brandboom really listens to feedback. It’s the only true global B2B platform that’s affordable and accurate.”

Final Thoughts

Georgie Paws didn’t just build a brand—they’re building a movement. They had the vision, but wholesale was messy—scattered tools, currency issues, and clunky follow-ups were holding them back.

With Brandboom, they streamlined everything: stunning linesheets, real-time inventory, smooth multi-currency orders, and faster, cleaner sales—especially post-tradeshows.

Now, they’re not just growing. They’re scaling with purpose, clarity, and confidence—without compromising what matters most.
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