We can’t overstate the importance of a strong line sheet. Line sheets are often a new buyer’s first impression of your brand. And they’re sometimes the only impression the buyer will get of your products. Buyers are taking orders without seeing products in person, so you’ll want to do everything you can to make them feel confident in their decision.

Don’t have a line sheet? Create a line sheet with Brandboom.

To optimize your line sheets, remember a general rule of thumb: Create your line sheets as though your buyers haven’t seen your products in person by highlighting important features and including all the information your buyers may need.

Let’s get into our top tips to make your line sheet the best it can be.

1. A Compelling Brand Story

Make sure you’re introducing your brand in your line sheet. You can use a cover page, or if you’re using Brandboom’s free line sheet maker, you can use the built-in “About Brand” section.

Introduce your brand with your logo, lifestyle images, and your brand story. For example, what is your brand ethos? What makes your brand or products different? Are your products sourced or manufactured sustainably or somewhere special? Don’t forget to include your contact information as well!

2.  Detailed Product Information

This one seems like a no-brainer, but it’s important not to miss any information a buyer might need to purchase. Make sure to include the following:

  • Style number
  • Style or product name
  • Brief item description. Include anything important such as fiber content/origin,  sustainability, and so on. If your buyers sell through an e-commerce store, providing good product descriptions will help them sell your products.
  • Available sizes
  • Available colors or variations
  • Wholesale pricing
  • Suggested retail pricing (optional)
  • Minimum order quantity or prepack quantities
  • Sales terms, including general ordering and delivery information

3. High-Quality Product Images

Clear, high-quality images are incredibly important to include in your line sheet. You can have the greatest products in the world, but buyers won’t understand that if your image quality is poor.

We recommend investing in professional quality photos. Keep it simple; shoot on a white or neutral background with consistent lighting. Don’t clutter the background; keep your products the star. Crop all the photos to the same dimensions and orientation, so they feel cohesive.

Depending on what you sell, consider offering additional detailed shots or styled photos to highlight the products’ appeal further. Remember, if you’re using Brandboom’s line sheet maker, you can upload multiple photos for each product.

4. Organized Product Categories

Buyers should be able to scroll and instantly find what they’re looking for grouped together. A disorganized line sheet can cost you sales!

We recommend categorizing by either product type (ie, shirts, jeans) or by design. Your product line might make this easy, but if you have a wide product line, think hard before you set up your categories and subcategories. Resist the temptation to merchandise products in your line sheet by creating outfits. 

5. A Great Line Sheet Maker

Now that you’ve got your tips on creating a great line sheet, it’s time to get started!

We know you don’t can’t spend all day trying to create a line sheet, which is why we highly recommend using Brandboom’s line sheet creator. We designed it to be super easy to use. You can create beautiful line sheets in minutes – without any previous design skills. Once you’ve built your sheets, you can share them using downloadable PDFs or interactive links.

Even sweeter, Brandboom’s line sheets are part of a complete B2B e-commerce platform. Buyers can place orders directly through your line sheets, and Brandboom helps you manage your inventory and orders.

Ready to get started? Create your free line sheet.