So now you’re ready to make your line sheets, or maybe you’ve already given it a go. Remember, line sheets are often the first impression a new buyer gets of your brand. So here are a few sure-fire tips to help you make a great line sheet; after all you always want to put your best foot forward.
Create your line sheets as if your buyers haven’t seen your products in person. Highlight important features and include all the information your buyers need to make a decision on a purchase. Here are some tips to consider when creating your line sheet:
1. Cover, Logo and Contact Info
Introduce your brand on the cover with your brand logo and contact information. Include your contact information on every page, so there’s no excuse not to contact you. Production dates and sell dates are also important to mention upfront. Buyers focus on cash flow and budget, and they need to know when they should order by and when they can expect your products.
2. Basic Product Information
This one seems like a no-brainer, but it’s important not to miss any information a buyer might need to make a purchase. Make a checklist of all the information to include such as:
- Style number
- Style or product name
- Brief description of the item
- Available sizes
- Available colors or variations
- Wholesale pricing
- Suggested retail pricing (optional)
- Minimum order quantity or prepack quantities
- Sales terms and general ordering and delivery information
3. Quality Product Images
Clear, high quality images are important to include in your line sheet. Keep it simple, shoot on a white or neutral background with consistent lighting and crop them in the same dimensions and orientation. Depending on the type of products you are selling, you may want to include flat drawings (apparel), or detail shots. You might also consider styled or merchandised photos to highlight the appeal of the product, in addition to the basic product photo.
4. Solid Product Descriptions
Give your products simple and solid descriptions. Include information that your buyer might want to know about your products. This might mean detailing fiber content for apparel such as “100% Cotton” or “Genuine Leather.” Also consider your retailer, if they are selling on an E-commerce store, providing them with good product descriptions will help them sell your products as well.
5. Organized Product Categories
Make it easy for buyers to navigate your line sheet and find your products easily. A disorganized line sheet could cost you a sale. This means correctly organizing your products into categories. For example, if you are selling an apparel line, group the shirts with the shirts and the pants with the pants. Resist the temptation to merchandise the products in your line sheet by creating outfits or grouping products that you think go together.
Create Your Line Sheet in Minutes
Now that you have a heads up on creating great line sheets, it’s time to dive in. If you’ve already started, you know exactly how time-consuming it can be. Creating line sheets manually is a lot of work, and chances are, you’ll have to create them and update them more often as your business grows or as the seasons change. You want to be able to put together quick custom line sheets on the fly.
Using an online platform is the key to quick and efficient line sheets. Using a B2B e-commerce platform like Brandboom gives you the advantage of managing your wholesale product catalog online. Once you’ve built your products on Brandboom, you can instantly create line sheets just by selecting your products and organizing them into presentations. Use your presentations to print line sheets, download as a PDF or send as interactive links online. Brandboom: one platform – multiple ways to reach your buyer.