So what exactly is a line sheet?
A line sheet is a sales tool used by brands and designers to present their products to wholesale buyers. Line sheets include product images, descriptions, color & size options, and wholesale prices so that buyers can make purchases from your line. In summary, line sheets allow you to get your products in front of buyers to generate more wholesale orders from retailers.
What does a line sheet look like, and what information goes on a line sheet?
A line sheet should be a simple, organized resource that represents your brand well. It should include all the necessary information a buyer needs to purchase your products.
How to use a linesheet for wholesale?
Eye-catching sales and marketing materials can really give your brand a leg up on the competition. No matter what your strategy is for connecting with buyers, line sheets are essential to have on hand. Linesheets are an industry-standard sales tool. If you plan to hit multiple sales channels such as boutiques, department stores, catalogs, or online retailers, a line sheet will be essential.
Well-designed line sheets can make all the difference. Buyers will request them when they are interested in a new brand. Having your product materials prepared and ready to go allows you to seize any opportunity, whether you’re setting up a meeting with potential buyers or at a trade show.
Line sheets should include the following:
- Cover with branding logos
- Contact information (especially the contact information of your sales rep)
- General ordering information and sales terms
- Product images
- Product names
- Product descriptions
- Size run and available colors or variations
- Wholesale prices
- Minimum orders or prepack quantities
Line sheets should have a clear and straightforward layout and should be easy to navigate. Line sheets are usually organized in product categories or seasons depending on how you are merchandising your products.
How do I make a line sheet?
The task of creating line sheets is often given to graphic designers who can design a line sheet template, add your product images, and the appropriate product information. Having said that, there are several ways to craft your own line sheet. Depending on what programs you are comfortable working with, sellers have used everything from Adobe Photoshop to Microsoft Office.
Using Photoshop is the most manual, and involves creating a line sheet template from scratch and navigating and scaling individual layers to add your text and images. Using Microsoft Word or PowerPoint can be more user-friendly because it offers simplified editing tools. This makes it easier to insert images and create a grid for your line sheet. You might also be able to find line sheet templates online for Word or Photoshop instead of designing one from scratch. Most templates are customizable and editable to suit your needs. Template files must be opened in their perspective programs and edited manually to update product info or product images.
Ready to tackle your first line sheets? Don’t miss out on these great tips!
Don’t Worry, There’s a Faster, Better Way
Creating line sheets can be a lot of work, and chances are, you’ll have to create and update them often. Hiring a graphic designer can be costly, and making them yourself can be time-consuming. What if you could create line sheets in just minutes and make changes on the fly? Using an online platform like Brandboom gives you the advantage of managing your wholesale product catalog online. Brandboom makes creating new line sheets a piece of cake.
Brandboom uses your product catalog to generate line sheets instantly. Once you’ve built your products on the platform, you can instantly create custom line sheets just by selecting your products and organizing them into presentations. You can print them, download as a PDF, or send as an interactive share link. You will have the versatility to reach your buyer with your product line, any way you want.