So what exactly is a line sheet?
A line sheet is a sales tool used by brands and designers, to present their products to wholesale buyers. Line sheets include all product images and appropriate information – such as product descriptions, color & size options, and wholesale prices – that buyers need to make purchases from your line. In summary, line sheets allow you to get your products in front of buyers to generate more wholesale orders from retailers.
Why do you need a line sheet for selling wholesale?
Eye-catching sales and marketing materials can really give your brand a leg up on the competition. No matter what your strategy is for connecting with buyers, line sheets are essential to have on hand. Line sheets are a necessary sales tool especially if you plan to hit multiple sales channels like shops, galleries, retail stores, department stores, catalogs, or online retailers.
Well-designed line sheets can make all the difference. Buyers will request these when they are interested in a new brand, and having your product materials prepared and ready to go allows you to seize any opportunity that comes your way – whether you’re setting up a meeting with potential buyers or at a trade show.
What does a line sheet look like and what information goes on a line sheet?
Every line sheet should accomplish two things: represent your brand well and include all the necessary information your buyer needs to purchase your products.
Line sheets should include the following:
- Cover with branding logos
- Contact information (especially the contact information of your sales rep)
- General ordering information and sales terms
- Product images
- Product names
- Product descriptions
- Size run and available colors or variations
- Wholesale prices
- Minimum orders or prepack quantities
Line sheets should have a clear and simple layout and should be easy to navigate. Line sheets are usually organized in product categories or seasons depending on how you are merchandising your products.
How do I make a line sheet?
The task of creating line sheets is often given to graphic designers who can design a line sheet template, add your product images and the appropriate product information. Having said that, there are several ways to craft a line sheet. Depending on what programs you are comfortable working with, sellers have used everything from Adobe Photoshop to Microsoft Word.
Using Photoshop is the most manual, and involves creating a line sheet template from scratch and navigating and scaling individual layers to add your text and images. Using Microsoft Word or PowerPoint is more user-friendly because it offers simplified editing tools. This makes it easier to insert images and create a grid for your line sheet.
You might also be able to find line sheet templates online for Word or Photoshop instead of designing one from scratch. Most templates are customizable and editable to suite your needs. Template files must be opened in their perspective programs and edited manually to update product info or product images.
Ready to tackle your first line sheets? Don’t miss out on these great tips!
Don’t Worry, There’s a Better Way
Creating line sheets can be a lot of work, and chances are, you’ll have to create and update them often. Hiring a graphic designer can be costly, and making them yourself can be time-consuming.
What if you could create line sheets in just minutes and make changes on the fly? Using an online platform like Brandboom gives you the advantage of managing your wholesale product catalog online. Brandboom makes creating new line sheets a piece of cake. Brandboom uses your product catalog to generate line sheets instantly. Once you’ve built your products on the platform, you can instantly create custom line sheets just by selecting your products and organizing them into presentations. Print them, download as a PDF, or send as an interactive share link. Have the versatility to reach your buyer with your product line, however you want.