So what exactly is a line sheet?A line sheet is a sales tool used by brands and designers, to present their products to wholesale buyers. Line sheets include all product images and appropriate information – such as product descriptions, color & size options, and wholesale prices – that buyers need to make purchases from your line. In summary, line sheets allow you to get your products in front of buyers to generate more wholesale orders from retailers.
What does a line sheet look like and what information goes on a line sheet?Every line sheet should accomplish two things: represent your brand well and include all the necessary information your buyer needs to purchase your products.
How to use a linesheet for wholesale?Eye-catching sales and marketing materials can really give your brand a leg up on the competition. No matter what your strategy is for connecting with buyers, line sheets are essential to have on hand. Line sheets are a necessary sales tool especially if you plan to hit multiple sales channels like shops, galleries, retail stores, department stores, catalogs, or online retailers. Well-designed line sheets can make all the difference. Buyers will request these when they are interested in a new brand, and having your product materials prepared and ready to go allows you to seize any opportunity that comes your way – whether you’re setting up a meeting with potential buyers or at a trade show.
- Cover with branding logos
- Contact information (especially the contact information of your sales rep)
- General ordering information and sales terms
- Product images
- Product names
- Product descriptions
- Size run and available colors or variations
- Wholesale prices
- Minimum orders or prepack quantities