Make sure you have the right sales tools for wholesale business
Selling your products wholesale requires a set of sales tools that are different from retail, because of the way wholesale buyers view and purchase your products.
Wholesale buyers will want to know more technical details of your products and of course, are interested in the wholesale price that you offer. In order to sell products wholesale, a seller can present their products in the form of line sheets or price sheets. Both line sheets and price sheets have the same goal, to get your buyer to order your products.
Line Sheet vs Price Sheet
Which document is best for your business? Let’s look at the difference… Line sheets are similar to product catalogs, but are optimized for wholesaling. If you're wholesaling apparel, you've probably heard of line sheets. Here are some basic components of line sheet:
- Cover with branding logos
- Contact information
- General ordering information and sales terms
- Product images
- Product names
- Product descriptions
- Size run and available colors or variations
- Wholesale prices
- Minimum orders or prepack quantities
Price sheets are lists. They have a simple text layout and include:
- Product name/SKU (Stock Keeping Unit)
- Basic product description
- Wholesale price
- Terms of sale
Price sheets may streamline the ordering process if your buyer is already familiar with your products and just wants a list of the pricing for reference. A price sheet might also be more ideal if you have a large number of products that are easily identifiable by SKU numbers or model numbers alone.
Conclusion on Line Sheet
Since the choice largely depends on what kind of product you are selling, the question you should be asking is what industry are you in? Having line sheets on hand is a must if you are in the business of wholesaling apparel, especially during trade show season.
Designers traditionally include flat drawings or photos of their pieces to show details in the design or construction.In addition to the basic product information and wholesale price, line sheets allow you mention additional details you think the buyer would be interested in, like which products are “bestsellers” and “new arrivals.”
Line sheets are more visual and tell a better brand story. This is important if you are trying to reach a potential buyer who’s not yet familiar with your brand, or trying to promote the next season's trends.
Create Line Sheets Instantly
Are you ready to start building your sales tools?
Creating line sheets can be draining, luckily there are resources online that can help streamline the process.Using an online platform like Brandboom gives you the advantage of managing your wholesale product catalog online and using your catalog to generate line sheets instantly. You can print them, download as a PDF, send as an interactive share link, giving you the versatility to reach your buyer with your product line, however you want.