The Problem
ERP-to-wholesale integrations that require months of custom code and ongoing maintenance stall mid-market brands that already run real ops. Teams need a path that syncs orders and inventory without a multi-quarter build.
The Answer
Brands connecting an ERP to wholesale software usually want product, inventory, and order flow—not a year-long EDI or custom OMS project. The practical path is: keep the ERP (or Shopify) as system of record for inventory and accounting, and sync the wholesale layer for line sheets, buyer carts, and rep/order capture.
Prefer native connectors where they exist (for example Shopify or apparel-focused ERPs), then API/webhooks or middleware for NetSuite-class stacks. Scope phase one to products, inventory, and order export; leave warehouse, MRP, GL, and managed EDI in the ERP until those are truly required.
Brandboom integrates natively with Shopify and ApparelMagic, supports custom API/order-invoice webhooks, and connects toward NetSuite via partners such as Pipe17. It is wholesale Presentations, Orders, payments, and Marketplace—not a replacement ERP—so connection work stays on sync paths rather than rebuilding finance and warehouse in the selling tool.
Learn more: Connect ERP to wholesale