The Problem
Big retailers still finish orders through their own purchasing systems — so brands wonder if a modern wholesale platform only works for boutiques, not for the majors who browse their line every day.
The Answer
Yes. Major accounts use Brandboom every day to browse your collection and build the buy with your team — the same visual sell-in experience you’d want for any important retailer. When it’s time to make it official, they complete the purchase through EDI and their internal systems, and your side can export the order from Brandboom (including IIF and other formats) into the tools that feed that workflow. You get a best-in-class place to present and write the order together, without giving up how majors actually close.