How Georgie Paws eliminated post show cancellations by 95%
A Sustainable Mission Meets Rapid Growth
What started as a road trip through the Australian outback turned into a mission to disrupt the pet industry—one leather collar at a time. At just 13 years old, Violet was horrified by the "wall-to-wall plastic" she found in pet stores. That frustration became the fuel for Georgie Paws, a design-led brand committed to sustainable, buffalo-leather alternatives to plastic pet gear.
The brand exploded almost instantly. Within four months of launching, Violet and her mother, Annette, were showcasing at a major Sydney trade show, landing 10 retail partners and an international agent. By age 14, Violet was pitching on Shark Tank Australia. But as the brand transitioned from weekend markets to global wholesale, their internal systems began to buckle under the pressure.
The "Wholesale Chaos": Why Deals Were Going Cold
For a purpose-driven brand, scaling sustainably was non-negotiable. However, their wholesale backend was anything but sustainable. The team was trapped in a cycle of manual administrative work that hindered their ability to close deals:
- The PowerPoint Trap: Creating catalogs manually in PowerPoint was so stressful the team began to "dread" and even avoid it.
- The "Cooling Off" Gap: Without a way to finalize orders during trade shows, follow-ups went cold, leading to high cancellation rates once the show excitement faded.
- Currency & Inventory Friction: Selling globally meant juggling multiple currencies and disorganized Excel spreadsheets, leading to tracking errors and lost opportunities.
“We tried everything—apps, spreadsheets, expensive software. Nothing worked well enough. Honestly, it was chaos.” — Annette, Georgie Paws
The Turning Point: Streamlining the Sale
Georgie Paws needed a platform that could match their ambitious global goals. They turned to Brandboom to bridge the gap between their Shopify storefront and their international B2B buyers.
Key Game-Changers included:
- Instant Professionalism: The ability to generate stunning, multi-currency linesheets in minutes rather than days.
- Real-Time Sync: A seamless Shopify integration that kept inventory and product data accurate across all channels.
- On-the-Spot Finalization: The power to capture orders and digital signatures immediately during events.
The Results: 95% Fewer Cancellations and Total Clarity
By moving the entire wholesale journey into one cohesive system, Georgie Paws didn't just save time—they saved their sales.
- 80% Reduction in Post-Show Cancellations: By finalizing orders on the spot with Brandboom, Georgie Paws eliminated the "manual follow-up" lag that previously allowed leads to drop off.
- Global Scaling with Ease: Multi-currency sales and payments became a one-click process, allowing the brand to expand into international markets without administrative headaches.
- Reclaiming the Mission: With the "chaos" of spreadsheets gone, Violet and Annette reclaimed the time needed to innovate new products, like their 100% compostable dog toys.
“Working with the account managers at Brandboom has been amazing—they even fix my mistakes! It’s the only true global B2B platform that’s affordable and accurate.”
Scale Your Wholesale Movement
Georgie Paws had the vision; Brandboom provided the structure. Now, they are scaling with purpose, clarity, and the confidence that every trade show lead turns into a lasting partnership.
Ready to turn your trade show leads into guaranteed sales?