The Challenge
Beautiful presentation isn’t a “nice to have”
In skate retail, aesthetics matter a lot: the platform with strong visuals and smooth UX wins.
The market is driven by a younger, culture-focused audience — which means shops need products that feel authentic, display beautifully, and sell fast, matching the speed of trends.
For a brand managing domestic wholesale, international distribution, seasonal pre-book collections, and constant inventory updates, the sales platform cannot introduce friction.
It has to support:
- Sales reps building and updating presentations
- Retailers placing orders
- Buyers browsing from phones or behind the register
- Marketing teams embedding video and lifestyle content
- Operations syncing SKUs and inventory from their ERP.
The Solution
The platform with superior UX — and zero friction
Primitive didn’t arrive at Brandboom through a crisis. There was no tech disaster or dramatic switch. Brandboom was simply the platform that made sense — and over more than a decade, that decision has only been reinforced.
The clearest signal came from how easy it is to do business on Brandboom. From features to workflows, the platform is designed to get out of your way so you can sell more.
“From other retailers and other companies that use other B2Bs — everyone reverts back to Brandboom and prefers that platform.”
The Results
A decade of steady wholesale growth
- 20,000+ wholesale orders processed
Since 2014, every B2B transaction has moved through a single system — across seasons, regions, and product launches. - Close to $40 million in lifetime wholesale sales
From Primitive’s early growth to global distribution, Brandboom scaled alongside the brand. - $20 million in one year
Brandboom processed more than 1,300 Primitive wholesale orders in a single year. - Impressive collection presentations
Video, lifestyle imagery, and pre-book presentations are embedded directly into the buying experience. - Sales continue uninterrupted
When ERP systems shifted or the platform evolved, Brandboom’s support stayed responsive — so the team could keep selling.