Shopify Plus is an ecommerce platform, Brandboom is built for wholesale
Shopify Plus costs $2,500/month but your sales reps still can't do their job properly. They can't see what buyers are looking at, they can't chat with them, and they can't send tailored presentations.
4.9
3.9
The pain points using Shopify Plus for wholesale:
$2,500 a month is a lot not to get all the features you need
These aren't gaps Shopify plans to fill. Wholesale is not their priority.
Why this customer choose Brandboom over Shopify Plus
“For any brand looking to build line sheets, it is perfect. We have been able to grow rapidly in different stores with wholesale with it.”
Head-to-head comparison
Brandboom is built for wholesale
Buyer Activity Tracking
Buyer Activity Tracking
No more guessing what buyers want
See every move your buyers make, in real time, so every follow-up hits at exactly the right moment.
- Real-time presentation views
- Product click and engagement tracking
- Add-to-cart notifications
Visual Line Sheets & Presentations
Visual Line Sheets & Presentations
Show buyers exactly what you want them to see
Build and share tailored presentations in minutes with a drag-and-drop builder. Organized by season, line, or collection — not a search bar.
- Drag-and-drop presentation builder
- Shareable custom links
- Organized by season or collection
Sales Rep Management
Sales Rep Management
Full visibility of your sales team
Assign reps to accounts, track commissions, and manage territories natively in one platform.
- Rep portal access
- Flexible commission structure
- Territory management
iOS App
iOS App
Sell to anyone, anywhere
Full-featured iOS app with barcode scanning and offline ordering.
- Offline ordering
- Barcode scanning
- Trade show ready
Wholesale Specific Analytics
Wholesale Specific Analytics
Know what’s working, and what’s not
Go beyond conversion rates and cart abandonment. Track customer LTV, reorder frequency, and top-selling products by account.
- Customer relationship insights
- Product performance tracking
- B2B-focused metrics
In App Chat
In App Chat
Close the deal in the moment
Chat with buyers directly on Brandboom, in the context of what they're looking at. No switching to email, where sellers lose the thread.
- 1-to-1 buyer conversations
- In-context, in-presentation chat
- No third-party tools needed
Everything Shopify Plus offers for B2B, Brandboom does better
Custom pricing, price lists, Shopify integration. You're not trading anything away. You're adding everything that Shopify Plus is missing for wholesale.
Free Migration
White-glove support and personal onboarding when switching to Brandboom.
Shopify Integration
Brandboom connects with Shopify’s inventory automation so you can manage your wholesale and retail operations in sync.
No Lock in
Brandboom runs standalone too, so you're not tied to any one platform.
Frequently Asked
Questions
How much does Brandboom cost compared to Shopify Plus?
Brandboom starts at $83/month. Shopify Plus starts at $2,500/month. With Brandboom, you get complete B2B wholesale functionality, and marketplace access for 97% less (without sacrificing features).
Can I use Brandboom with my existing Shopify store (without upgrading to Plus)?
Yes. Brandboom integrates with any Shopify membership tier. You can add complete B2B wholesale capabilities without paying for Shopify Plus. Brandboom can also operate standalone without Shopify entirely.
What B2B features does Brandboom have that Shopify Plus doesn't?
Brandboom includes real-time buyer activity tracking, in-app chat, visual line sheets and presentations, sales rep management with commission tracking, a marketplace for buyer discovery, a full iOS app, and wholesale-specific analytics. All built natively into the platform.
How does Brandboom's marketplace help me find wholesale buyers?
Brandboom's marketplace lists your products alongside brands like King Apparel, BAWS, and IAMDOPE. Wholesale buyers actively browse categories and discover new brands organically.
What's the difference between Brandboom and Shopify Plus?
Shopify Plus is an ecommerce platform that adds limited B2B features on top of its retail foundation. Brandboom is built exclusively for wholesale, with tools designed around how sales reps and buyers actually work. This includes real-time buyer activity tracking, in-app chat, curated presentations, and a marketplace with 200,000+ buyers. Shopify Plus starts at $2,500/month. Brandboom starts at $83/month.
Stop paying for an ecommerce upgrade when what you need is a wholesale platform
For a fraction of the price, your reps can see what buyers are doing, chat with them in the moment, and send presentations that actually convert.