To make a line sheet, list every style with the same fields: image, style number, product name, materials, colors, size run, wholesale price, MSRP, case pack, minimum order and delivery window. Add a cover, a short brand story and your terms once per line sheet. Then build it in wholesale software like Brandboom, which turns your product data into a branded template you can send as a live link buyers order from and as a PDF.

Key takeaways

• A line sheet template is really a checklist. Every style gets the same fields, from style number to delivery window, so buyers can compare and order without follow-up questions.
• The cover, brand story and terms (payment, shipping, returns, order deadline, contact) appear once per line sheet.
• In Brandboom you import your product data, apply a template you can customize in a few clicks, and add lifestyle images, video and editorial blurbs. Buyers get the brand story and the products together in one line sheet.
• Build the line sheet once and send it as a digital share link buyers browse and order from, with a PDF export for buyers who want a file.

What should a line sheet template include?

A line sheet template is about consistency: every style carries the same fields in the same order, so a buyer can compare it with other brands' line sheets and write an order without emailing you. A buyer in Reddit's r/wholesaleapparel listed what they look for: "barcode, sku, product title, trade price, retail price, moq/pack size, sometimes images."

Put the wholesale price and MSRP next to each other, because buyers check the margin (MSRP minus wholesale) on every style. They also weigh your minimums against their open-to-buy and your delivery window against their calendar. For more on the pricing fields, see what to include in a wholesale price list.

What goes on the cover, brand story and terms pages?

Cover. Your logo, brand name, the collection or season name, and contact details.

Brand story. A few sentences on who you are, who the product is for and what defines the collection. A Saks buyer told WWD and Sourcing Journal: "I'm able to go through linesheets on my own, but I'm looking for brands to provide that context."

Terms. Opening order minimum and MOQ, order deadline, delivery windows with ship and cancel dates, payment terms and any deposit, shipping, returns and damages, how to order, and who to contact.

If you're new to the format, start with what a line sheet is.

How do you build a line sheet, step by step?

The fastest way to build a line sheet is in wholesale software, where your product data lives in one place and the layout is handled for you. Here is how it works in Brandboom, where a line sheet is called a presentation.

1. Import your products. Go to Import > Upload Products, upload a CSV or Excel file of your existing product data and map your columns to Brandboom's fields. Upload images to the Media Bin; name the files StyleID-OptionCode and Auto Match pairs each image with the right product.
2. Set up variants and packs. Add size, color and material variants, set prepacks as size ratios and organize styles by collection.
3. Create the presentation. Select your products and click New in the Presentations panel. They're added automatically. Arrange the layout with the drag-and-drop builder and apply your template.
4. Add the brand story. Use the "+" in the Sections List to add a Header, Blurb, Lookbook Gallery, Video or Divider. Add hotspots to tag lifestyle images with links to your products, so buyers can click through and add them to their order. Paste a YouTube or Vimeo URL for a brand video.
5. Set minimums and ordering. In Settings, set your order minimums and choose an ordering mode: at-once, future, both or off. Pre-book and at-once styles can sit in the same line sheet, each labeled with its delivery dates.
6. Control access. Make the line sheet private, public or password-protected, with per-link access codes and expiration. Account-specific pricing and hidden products make sure each account sees the right offer.
7. Share and export. Click Share > Create Link to get a link buyers can browse without logging in until they're ready to order. Click the PDF button to export a PDF, choosing paper size, layout, and whether prices, size grids and inventory appear.

How do you make a line sheet template if you're not a designer?

In Brandboom you can create and customize line sheet templates in just a few clicks. The drag-and-drop builder handles the layout, and brand styling applies your logo, brand colors and custom styling throughout.

• Consistency. Your line sheets look professional and consistent every season.
• No starting from scratch. A new collection means new products, not a new design.
• Quick updates. When you change a price, swap an image or mark a style unavailable, the change syncs instantly to every active line sheet.
• No designer needed. You get on-brand layouts without hiring one.

The brand UNDEVELOPED put it simply in a Brandboom review on the Shopify App Store: "For any brand looking to build line sheets, it is perfect."

Should you send a line sheet as a PDF or a digital link?

Send it digitally. Buyers now expect line sheets sent digitally through a platform like Brandboom; anything less signals you're not serious about wholesale. In Brandboom you build the line sheet once and send it as a digital share link buyers can browse and order from, with a PDF export for buyers who also want a file to email, print or view offline.

Make the link your main channel. It stays current because updates to pricing, images, availability, descriptions and custom fields sync to every active line sheet. As iSync notes, "A line sheet showing a colourway that was dropped... produces orders the brand can't fill as written." On the link, buyers can filter by category, price, color and size, chat with you in real time and order directly. Georgie Paws, an Australian brand, wrote in a Shopify App Store review: "We looked for a programme like Brandboom for years! Finally we can send out live catalogues with accurate inventory within minutes."

Brands just starting out, or working with a few accounts, can use Brandboom's Free plan to send digital line sheets and make PDFs, with a limited number of products. As you add accounts, Brandboom grows with you.

What should you check before you send a line sheet?

Before you send, check that:

• Wholesale price and MSRP appear for every style, in one currency
• Every color shown is still in production
• Style numbers match your order form and invoices
• Each delivery window has ship and cancel dates
• Terms and contact details are included

Once the line sheet is ready, the next step is getting it in front of the right stores. See how to find wholesale buyers.

FAQ

How many pages should a line sheet be?

Plan on four to six products per page. That keeps images large enough to show detail, and length follows the collection. Split long collections by category or delivery window so buyers can order one drop at a time. On a digital line sheet, buyers can also narrow a large line with filters.

Should a line sheet show retail prices?

Yes. Show MSRP next to the wholesale price for every style, in the same currency. Before anything else, buyers subtract wholesale from MSRP to check their margin. If the retail price is missing, they have to email you before they can decide. In Brandboom you can also set account-specific pricing and discounts, so particular accounts see the wholesale prices meant for them.

Do you need wholesale software to make a line sheet?

Yes. Use wholesale software like Brandboom to make your line sheet. Anything else takes more time and gives a worse result. Unlike other wholesale platforms, Brandboom has a Free plan to get started. Even a small brand that's serious about wholesale has every reason to start on a platform like Brandboom, so buyers see a polished, professional presentation from the first order.

Related questions

• What is a line sheet?
• What should a wholesale price list include?
• How do you find wholesale buyers?